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Three animated characters, called Billoo, Dhilloo, and Raani, have also been developed as part of the Vision Zero campaign. These animated characters personify the factory workers in the textile and garment industry. Billoo is shown as a smart, responsible worker who ensures that occupational safety and health (OSH) measures are followed while Dhilloo is negligent. Raani is a female character who represents the females in the textile industry. Her role demonstrates that females can emerge as safety leaders in the factories.